Champion Celebrates 100 Years

On January 30, 2019 by Kasey Jones, Ink.

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2018 was all about the comeback brands, who are having a major moment right now. Never was this more true than in the comeback of Champion, who championed their way back into our closets with a hip take on their classic styles of the 80’s, 90’s and early 00’s. In 2019, Champion will celebrate their 100th year – talk about a classic never going out of style!

In honor of the brand’s Spring 2019 collection celebrating 100 years, Kasey Jones, Ink. teamed up with Champion to create a photo moment backdrop for the clothing line’s NYC store opening. KJI artists recreated some of Champion’s iconic ads from throughout the decades using vibrant chalk art, and collaged them into a playful backdrop design. The photo moment was such a success that Champion ordered additional backdrops to use as store display and at future events. Hopefully they’ll be using the backdrops for another 100 years!

Below are some pics of the backdrop in action, as well as behind the scenes pics of our team recreating some of Champion’s timeless ads. 

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