Shortcut Your Startup Book Tour

On February 28, 2018 by Kasey Jones, Ink.

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Courtney and Carter Reum are not only brothers, they’re former Goldman Sachs investment bankers turned successful operators and investors, who also happen to be my former bosses. Prior to starting Kasey Jones, Ink., I was Brand Manager of their startup spirits company, VEEV. Since then they’ve sold VEEV and started M13, a brand development and investment company accelerating businesses at the nexus of consumer products, technology, and media. They’ve invested in some of the coolest businesses including Lyft, ClassPass, SnapChat, and more. With the launch of their new book, Shortcut Your Startup, I got the privilege to work with these guys again and travel with them as they launched the book with 5 launch parties in 3 key markets (can you say BOOK TOUR!). It was a great experience that was done in partnership with WeWork, who was awesome enough to host a few of the events.

For the launch, Courtney and Carter wanted to create an Instagramable moment that educated people about the book and made them want to share on social media. Since this was a traveling gig, we utilized CHALK SHOT-IN-A-BOX so that we could easily and seamlessly travel to each market. What’s more is that the backdrop doubled as a background for the panel speakers as it could be easily moved on stage when needed. Due to the social nature of the events, the book quickly became a National Best-Seller.

Purchase a copy of Shortcut Your Startup here, and check out highlights from the book tour below:
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