Teen Vogue Summit at TOMS HQ

On February 7, 2018 by Kasey Jones, Ink.

teen vogue x toms cover

CREATE. INNOVATE. ACTIVATE. That’s what we’re all about here at Kasey Jones, Ink. and that’s why it was a no brainer to team up with one of my favorite, and veteran clients TOMS as they collaborated with Teen Vogue on the inaugural 2017 Teen Vogue Summit. The mission of the summit was to empower and equip Teen Vogue readers with inspiration, insight, tools and connections to help pursue passions and achieve goals. They do this by bringing together leading voices in civic leadership and social justice movements, ground-breaking and future-shaping scientists and technologists, and pioneering creative minds in fashion, beauty, and beyond, who want to share what they know, connect with readers and their likeminded peers, and answer questions that come up along the way. Hilary Rodham Clinton, Sophia Amoruso, and Amani Al-Khatahtbeh were just some of the speakers participating this year.

The two day event took place on December 1st & 2nd at various locations on the west side of Los Angeles. TOMS HQ played host to day 1 where attendees arrived for a morning meet up and then returned at the end of the day for a Mixer with music, snacks, and a few surprises!

Here’s where KJI comes in…Since TOMS HQ was playing such an integral part to day 1 of the summit, they wanted to spruce up their lobby environment with an installation that was exciting and interactive, while honoring the event. I worked with the TOMS team (my favorite peeps ever) to come with a concept that repped both TOMS and Teen Vogue in a collaborative way. We ended up doing 3 walls. One wall was a quote by TOMS founder Blake Mycoskie that I designed and styled to look like the TOMS iconic flag. The second wall was to honor the Teen Vogue summit and incorporated the different buttons Teen Vogue had created for the event (#GOALS). Lastly, the third wall was designed to be an interactive experience where on one side we wrote the motto, “How will you build a better a better tomorrow?” And left the rest of the wall blank for visitors to write in how they would follow the motto. This not only created an interactive experience that attracted the Summit attendees and visitors to TOMS HQ, but it created backdrops for Instagramable moments with cool, new messaging that was purposeful for the space it was in.

Here are some pics of the murals in action and the Teen Vogue Summit:

IMG_1915

IMG_0843

toms x vogue match
IMG_0376
IMG_4779
IMG_0698
Teen Vogue x TOMS
Teen Vogue x TOMS_4Teen Vogue x TOMS_7
Teen Vogue x TOMS_1
Teen Vogue x TOMS_8

Leave a Reply

Your email address will not be published. Required fields are marked *