GOOD+ Foundation’s 2017 BASH

On June 2, 2017 by Kasey Jones, Ink.

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Usually I spend Memorial Day weekend close to home, but this year I mixed it up and was in NYC for the 11th Annual GOOD+ Foundation Bash. Founded in 2001 by Jessica Seinfeld (author, philanthropist and wife of Jerry Seinfeld), GOOD+ Foundation partners with a national network of leading programs to break the cycle of family poverty through the power of donated goods and services. They have donated almost 20 million items to a national network of over 100 antipoverty programs. It’s a pretty amazing organization and the Bash is NYC’s largest family fundraiser.

The GOOD+ Foundation wanted to add a little pizzazz to their signage this year asked KJI what we could do to help. Because the event was held at Victorian Gardens, which is essentially a pop-up carnival in Manhattan’s Central Park, we decided to do a carnival themed step and repeat and a festive Snapchat filter for attendees to play with. Both activations featured carnival imagery: popcorn, candy apples, hot dogs, balloon animals, carousels, etc. that allowed a vibrant and on-brand photo sharing experience for guests and celebrities. The step and repeat was a hit, and even got some airtime with Jerry Seinfeld on extraTV!

It was such a fun day and I’m so proud to have been involved with such a great cause. Here are some of my favorite pictures (thanks to Jason Kempin/Getty Images) of the day:

KJI X GOOD+ STEP AND REPEAT 4

NEW YORK, NY - MAY 31: Delfina Blaquier attends GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation)

NEW YORK, NY – MAY 31: Delfina Blaquier attends GOOD+ Foundation’s 2017 NY Bash. Photo by Jason Kempin/Getty Image. 

NEW YORK, NY - MAY 31: Actress Melissa Joan Hart attends GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation)

NEW YORK, NY – MAY 31: Actress Melissa Joan Hart attends GOOD+ Foundation’s 2017 NY Bash. Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: Actress Alysia Reiner attends GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation)

NEW YORK, NY – MAY 31: Actress Alysia Reiner attends GOOD+ Foundation’s 2017 NY Bash. Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: David Burtka (R) and Gideon Scott Burtka-Harris attend GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for GOOD+ Foundation)

NEW YORK, NY – MAY 31: David Burtka (R) and Gideon Scott Burtka-Harris attend GOOD+ Foundation’s 2017 NY Bash. Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: Charlotte Groeneveld attends GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation)

NEW YORK, NY – MAY 31: Charlotte Groeneveld attends GOOD+ Foundation’s 2017 NY Bash. Photo by Jason Kempin/Getty Images.

KJI X GOOD+ STEP AND REPEAT 2NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.
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NEW YORK, NY - MAY 31: A view of GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation )NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: Jessica Seinfeld attends GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for GOOD+ Foundation)NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: Kids play at GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation )NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: A magician makes animal balloons at GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jason Kempin/Getty Images for GOOD+ Foundation )
NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: Children play during GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for GOOD+ Foundation)
NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.

NEW YORK, NY - MAY 31: A view of GOOD+ Foundation's 2017 NY Bash at Victorian Gardens in Central park on May 31, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for GOOD+ Foundation )
NEW YORK, NY – MAY 31: Photo by Jason Kempin/Getty Images.

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