eureka! Organic Bread at Expo West 2017

On March 28, 2017 by Kasey Jones, Ink.

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Most mornings for me start with avocado toast and a cup of coffee. Simple, quick and healthy. Since working with eureka! Organic bread at Expo West this month however, my breakfast experience has upgraded to the nth degree. Oh my goodness eureka!’s bread is amazing. You taste the healthy grainy goodness in every bite, and the bread compliments anything you put on it (deli meats, honey, whatever). But I digress…

I teamed up with eureka! Organic bread at this years Natural Products Expo West to create a visually stimulating backdrop and menu for their booth buildout. eureka!’s logo includes a cool dude named Archimedes who rocks a pair of Wayfarer sunglasses. We decided to play off the character and the brand’s colorful palate with a 7.5′ by 4′ mural that was later printed on a chalkboard surface. The design included Archimedes enjoying an avocado toast bite with pomegranate seeds, as well as the tasting menu for the weekend (grilled cheese bites, BLT bites and Cubano bites to name a few). To compliment the backdrop we also created self-standing chalkboard menu signs where the eureka! team wrote which bites were being served that afternoon.

Here are some photos of the eureka! booth at Expo West:
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