Pershing Square Holiday Ice Skating Rink Presented by Bai

On January 11, 2017 by Kasey Jones, Ink.

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Nothing says the holidays like ice skating, hot cocoa, and snow angels. However, in Los Angeles, ice skating and snow angels need a bit of help to happen, so I was thrilled to help Bai create some snow angel magic at the Pershing Square Holiday Ice Skating Rink where they were the title sponsor.

Bai wanted to create a mural that the community would be able to engage with and, at the same time, help spread brand awareness about their different flavors and offerings. We decided on an angel wing mural that people would be able to take selfies in front of.

Design wise, I took the leaf in the Bai logo to create the angel wing feathers and then added their fruit flavor imagery to look like the flavors were peaking out of the wings. To give the affect of falling snow we used coconut shreds and Bai’s sparkling flavor imagery. I also created a smaller angel wing with fruit peeking out for pets and small children to take pictures in front of.

Here are some of my favorite photos of the activation and social shares (including some of Bella Thorne) I discovered online (check them all out at #flavorlife…there are quite a few!). Bai’s activation, which opened November 10th, will end its run on January 16th so you still have a few more days to go ice skating in the City of Angels and then become an angel!

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And here are some in the works pics:
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