Kettle Brand X CHALK SHOT at UNFI

On July 28, 2016 by Kasey Jones, Ink.

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Sometimes my events take me down the road, and sometimes they take me across the country…to Foxwoods Casino…in CT…for UNFI Conference on behalf of Kettle Chips.

UNFI was founded 40 years ago by people who believed that everyone deserves access to healthy, sustainable food; pretty cool, right? Kettle Chips has a presence at their conferences and this year I had the pleasure of creating a CHALK SHOT photo booth for their activation.

For their activation, Kettle Brand hosted their very own Kettle Korner during the Welcome Dinner; which meant creating an experience to host over 1,000 brand representatives.  Their “korner” included areas to lounge and a CHALK SHOT photo booth that highlighted Kettle’s natural brand promise. True to Kettle’s “snack” identity, they teamed up with Foxwoods Casino’s Chef to make some amazing food options created from Kettle chip flavors. The mac and cheese option made from Kettle’s New York Cheddar was unreal.

What makes this backdrop extra special is that it’s actually one of our CHALK SHOT-IN-A-BOX packages. That means it’s a reusable and all-in-one travel activation that Kettle can use at future tastings and events as event display and a selfie station. Since UNFI, Kettle has already used their CHALK SHOT-IN-A-BOX at several events, and plans on using it again in South Carolina for an upcoming nationwide meeting with their new umbrella company, Snyder’s Lance.

Here are some of my favorite photos from our shoot with Kettle Brand at UNFI:

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