PURE BARRE BEVERLY HILLS

On June 13, 2016 by Kasey Jones, Ink.

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Hidden among the hustle and bustle of La Cienega just south of Wilshire is Pure Barre Beverly Hills. The owner Kelsey Patel revamped the studio in late 2015 and wanted the look to be very Beverly Hills while also on brand to Pure Barre. I’d done the DTLA location, the BH owner saw it and hired me for their studio revamp.

I was tasked to creating a mural that details Pure Barre etiquette, the LYB (lift tone burn) list, PB definitions, and additional PB facts and slogans, as well as a framed welcome sign that included package offerings and prices.

We did this using fonts that felt very BH, like Easter Parade, which is a very similar font to that used for all Beverly Hills Hotel branding. We also created a unique logo that combined the BH sign with the Pure Barre circle logo, and used palm tree leaves as accents throughout the pieces. We kept it true to PB by keeping the art white with pops of Pure Barre red.

Kelsey and the studio manager Aubre could not have been cooler to team up with, and the studio was an awesome place to work out of. Plus their athleisure selection is amazing! So much so that I ended up spending most of my PB payment on new workout gear. Whoops! When in Rome…or Pure Barre Beverly Hills.

Here are some pics of KJI display pieces in newly revamped spacePURE BARRE BH_KASEY JONES, INK._ 3
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PURE BARRE BH_KASEY JONES, INK._ 3 copy
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One Response to “PURE BARRE BEVERLY HILLS”

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    Tracey St Julien

    What amazing murals! So creative and inspiring! Kasey Jones, Ink always creates phenomenal work!!!

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