Kettle Brand Booth at Natural Products Expo West 2016

On March 17, 2016 by Kasey Jones, Ink.

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Every March, over 3,000 natural, organic and healthy products, and 70,000 industry professionals flock to the Anaheim Convention Center to attend Natural Products Expo West.  Over the course of four days, retailers and consumers are exposed to the entire value chain of healthy products, from beverages to makeup, from vitamins to sex toys. It’s a gluten free, non GMO heaven for health conscious consumers.

Among the booths upon booths of products stands a two story, club house-like oasis, that I know as the Kettle Brand sanctuary. For the last three years Kettle has hired me to brand their booth’s point of sale items and do live art activation during the trade show.

This year’s chalk art branding included a large mural on the outside of the booth that highlighted Kettle’s new chips cooked in avocado oil (Himalayan Salt is unbelievably good) and their new line Kettle Uprooted (chips made from real vegetables…SO good), product rack displays, and several Privacy, Tasting Room and Happy Hour signs. For three days during the show, I created a live art activation experience by branding a large chalk mural located inside the booth with Kettle’s eco-friendly company story and brand promise to only use all natural ingredients in their products.

Here are photos of the Kettle Brand booth at this year’s Natural Products Expo West:

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Kasey Jones, Ink._Kettle Inside Wall 01_expo 2016
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Kasey Jones, Ink.Kettle_Bag Display
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