Beefeater Gin Valentine’s Day Mailers

On February 19, 2016 by Kasey Jones, Ink.

Gin & Tonic
Every Valentine’s Day, all around the world, people shower their loved ones with tokens of affection, usually in the form of chocolate, flowers or teddy bears. This year, Beefeater Gin upped the ante by sending a spirited Valentine’s Day mailer to 20 top tier lifestyle media, letting them know they are “the gin to their tonic“. The gift, which went out to the likes of Vogue, Marie Claire, Cosmopolitan, and InStyle, included a bottle of Beefeater Gin, tonic water, red and white straws, an ice cube tray, and a greeting / recipe card that the Beefeater Team hired me to design and illustrate. The mailers, all wrapped in pink polka-dotted gift wrap, were very well received (who doesn’t love some free booze with cute fixings?!), and prompted many social media shares from their receivers.

Here are some photos of Beefeater Gin’s Valentine’s Day Mailer, along with the recipe card I designed and illustrated for it:

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