Annie’s Product Showcase & Press Dinners

On November 18, 2015 by Kasey Jones, Ink.

CHALK SHOT KASEY JONES, INK.KASEY JONES, INK. & ANNIES HOMEGROWN_3
I have some major snack lovers in my life and a constant favorite among all of them is Annie’s. If you don’t know about Annie’s, for the past 25 years, the brand with the bunny logo has been nourishing families with simple, down-to-earth foods that taste great and are easy to love. It’s their mission to seek out the best real ingredients Mother Earth has to offer, harvesting pure, natural flavors to make delicious foods every family can feel good about. Snacks you don’t feel guilty about? Yes!

Annie’s approached me to create custom design and art for display pieces at their Product Showcase, which celebrated new Annie’s products including soup and yogurt. For this Manhattan loft event, I designed a mix & match menu that highlighted Annie’s soup and toppings options, a Featured Benefits sign highlighting Annie’s natural promise to their consumers, and four social media signs.

I was also tasked to create take-home worthy/unique seat assignment cards for Annie’s media dinners taking place throughout the country. The main Annie’s logo is of a bunny name Bernie in a circle, but they also use a hand drawn image of his cute bunny behind. I became obsessed with it and went with it for the seat cards.

For the seats, I developed two-sided cards that had purple hand-stitching at the bottom and the Bernie’s Bunny Butt laser cut and fasted to the cards so they were 3D. I then wrote guest’s names in a playful yet elegant font.

Some of my favorite pics from the events are below. Enjoy! I’m off to get some snacks…

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KASEY JONES, INK & ANNIES
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ANNIES HOMEGROWN & KASEY JONES, INK.CHALK SHOT KASEY JONES, INK.FullSizeRender_2CHALK SHOT KASEY JONES, INK.KASEY JONES, INK. & ANNIES HOMEGROWN_1AnniesShowcase-36

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