KETTLE BRAND at Natural Products Expo West 2015

On March 20, 2015 by Kasey Jones, Ink.

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I have to admit, I’m having a love affair with Kettle Brand. I love their chips, their team, what the company stands for…and I love that they keep providing me opportunities to work with them. Following a 4-day stint branding a wall in their San Francisco Headquarters, Kettle asked me to join them, once again, at Natural Products Expo West in Anaheim, California. Similar to last year’s booth, the all-natural, great-tasting potato chip empire displayed their new chip flavors in a two-story booth (one of the largest booths there) made of reclaimed wood and chalkboards. The task at hand: design two large chalk walls, two tasting bars, and several smaller chalkboards introducing the new chip and popcorn flavors while also spotlighting their Give A Chip promotion. Buyers had a great time sampling new flavors and taking photos in front of the chalk walls. And, at the end of the expo, the chalk displays were shipped off to Kettle Brand’s Innovation Center in Salem, Oregon, and their San Francisco Headquarters so they can continue to spread the word on Kettle goodness.

Here are pics of the chalk murals, bars, and boards I designed for the Kettle Brand booth at this year’s EXPO West.
Outside Wall Focusing On New Chip & Popcorn Flavors:
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Inside Wall Focusing On Kettle’s Brand Promise & Story:
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Sampling Bars For New Chip & Popcorn Flavors:
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Additional Booth Signage:
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Give A Chip Promotion Posts:
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Behind The Scenes:
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