Target + TOMS ‘One For One, For All’ Launch Party

On December 5, 2014 by Kasey Jones, Ink.

Two of my favorite brands, Target and TOMS, recently teamed up for their One For One, For All collection: over 50 items ranging from apparel to home products and, of course, shoes.

When any “One For One, For All” item is purchased, someone in need will receive a blanket, a pair of shoes or a week of meals.  This amazing campaign has the potential to provide help to over 11 million people!   I was, therefore, honored when Target’s Experiential Marketing Team brought me on to create promotional boards for their campaign’s launch party.  Celebrities including Jessica Alba, Jennifer Garner, and Modern Family’s Sarah Hyland attended the exclusive first-look shopping experience, along with media and friends of both Target and TOMS.

Here’s some photos of the signage I created for Target and TOMS’ ‘One For One, For All’ Launch Party, as well as a peek at the collection that launched on November 16th.
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photo 1photo 2TOMS for Target Launch Event
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photo 2 copyphoto 3 copyTOMS for Target Launch EventTOMS for Target Launch EventTOMS for Target Launch EventTOMS for Target Launch EventTOMS-for-Target-Event-LA-14TOMS + Target Invite

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